In what might be the most stomach-churning interpretation of "organic craftsmanship" to date, a Spanish art collective has turned the luxury watch world upside down. Milfshakes, a provocative street-art group founded by content creator Nil Ojeda, recently unveiled "Time Flies"—a genuine Rolex Oyster Perpetual with a dial intricately decorated by the regurgitated digestive fluids of thousands of houseflies. The project, which concluded its viral raffle in early February 2026, continues to generate buzz and debate across social media as of February 15, setting a new, undeniable bar for viral gross-out stunts in the luxury sector.
The Art of Regurgitation: How It Was Made
While Swiss watchmakers pride themselves on sterile, dust-free environments, Milfshakes took the opposite approach. The collective removed the dial from a standard Rolex Oyster Perpetual 41 and placed it inside a specially designed glass chamber. This "luxury resort for flies" was populated by thousands of Calliphora vomitoria (common bluebottle flies).
To achieve the unique speckled pattern, the insects were fed a diet of sugar water mixed with various plant-based dyes. Because flies cannot chew solid food, they vomit digestive enzymes onto their food source to liquefy it before consumption. Over several days, this natural biological process resulted in thousands of microscopic, multicolored vomit splatters on the pristine watch face. The result is a chaotic, pointillist texture that the collective claims is "impossible to replicate by human hands."
A "Unique" Luxury Experience
The final piece was reassembled by certified watchmakers, creating a jarring contrast between the high-precision mechanical movement of the Rolex and the biological chaos on its face. The collective humorously marketed the piece as having a "natural finish" that challenges the obsession with perfection in the horological world.
Viral Outrage and a €3 Ticket to Fame
Rather than selling the "Time Flies" watch to the highest bidder, Milfshakes opted for a democratization of their gross-out art. They organized a notary-certified raffle where entry tickets were disguised as the purchase of a €3 digital screensaver. The campaign, which officially wrapped up with a winner announcement in the first week of February, drew thousands of entries from curious—and perhaps iron-stomached—collectors.
The reaction from the watch community has been predictably polarized. Purists on forums and social media platforms like X (formerly Twitter) have called the stunt "disrespectful" to the Rolex heritage and "sanitarily questionable." Conversely, younger art enthusiasts and Gen Z collectors have praised it as a brilliant satire of the luxury market's exclusivity. As one viral comment noted this week, "In a world where people pay millions for invisible art, a vomit watch is at least tangible."
Weird World News 2026: The Era of "Bizarre Luxury"
The "Time Flies" project isn't happening in a vacuum; it fits into a broader trend of bizarre luxury items defining early 2026. Just days ago, during the Super Bowl festivities, fashion insiders were buzzing about the so-called "Unicorn Bags"—Goyard accessories hand-painted by human artisans that have become the ultimate status symbol for NFL players. The contrast is striking: while one luxury item is painted by skilled French craftsmen, the other is "painted" by the erratic vomiting of insects, yet both command massive viral attention.
Furthermore, interior design trends for 2026 have heavily favored "tactile materials" and "warm minimalism." Milfshakes seems to be mocking this very concept, offering a texture that is indeed tactile but repulsive to the touch. It challenges the consumer to ask: what are we actually paying for? The brand name? The scarcity? Or just the story, no matter how gross?
Meanwhile in Rio: A Palate Cleanser
If fly vomit is too much to handle, other weird world news this weekend offers a cuter alternative. In Rio de Janeiro, the "Blocão" street party saw hundreds of dogs parading in costumes ranging from fairies to alligators. While Milfshakes uses animals for shock value, the Rio parade used them to protest animal cruelty, providing a wholesome counter-narrative to the week's oddities.
Conclusion: A Stain on Time?
Whether you view the "Time Flies" Rolex as a masterpiece of performance art or a nauseating desecration of a classic, its impact is undeniable. It has successfully hijacked the conversation around luxury, proving that in 2026, shock value is a currency as valuable as gold. The winner of the raffle now owns a piece of history that is literally one-of-a-kind, even if they might hesitate to check the time before lunch.
